May 2020 Issue

Our daily life is totally disrupted right now across the world, but the enviable market fundamentals on the Highlands/Cashiers Plateau will prove resilient. The demand for dream homes is supported by the noticeable uptick of over 100% of views on the Sotheby’s International Realty (SIR.com) for people searching listed luxury properties across in this area, across the nation and all over the world and by the number of contacts reaching out to us to schedule appointments.

Many might be searching for luxury homes on-line simply out of lockdown boredom, but there are genuine buyers too who see the pandemic as a catalyst to reassess their investments and their priorities. Their appetite will be initially sated by the video on the escape property, but as domestic travel restrictions are lifted, these luxury home destinations will be much sought out.

We at Highlands Sotheby’s International Realty assure you that the real estate market on the Highlands/Cashiers Plateau is still very strong. Affluent buyers are likely to seek more open space as a refuge from the city and suburb centers. Homes are now seen as a safe refuge while being able to work and communicate remotely. During this pandemic, we all retreated to our homes and immediately transitioned to working, learning, exercising and socializing there in casual attire. Your home is now your hub and having the right home in the right location is more important than ever. This area will be the beneficiary of strong sales as home buyers pay attention to factors that this area has to offer such as sparse population, many opportunities for outdoor recreation, clean air quality to contribute to respiratory health, upscale shops and restaurants and cultural activities.

Thank you to all of our friends, clients and family whose support helps us raise the bar each year establishing Highlands Sotheby’s International Realty on the corner of Fourth and Main Street as the top producing office again in 2019. Our winning streak as the top firm in Highlands six years strong is an accomplishment that we attribute to YOU-our wonderful friends, clients and family. May this season, as complicated as it may be, bring peace and happiness to each and everyone.

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